Famous rapper Ja Rule has always been more than just the music. He’s endorsed countless items, dabbled in the world of film and TV, but we all know one stands out over the rest – and not in a good way. His name found itself in numerous discussion circles because of the disastrous Fyre Festival. Some projects win, and some lose though. That’s why Ja Rule has now shifted his focus to the NFT market, even minting a collection of his own.
Let’s get Fyre out of the way first. In summary, it was a multi-day private concert experience that advertised only the best in everything. Costing at least $1,200 per ticket well into the 5 digits, customers paid for luxury accommodations, VIP food services, the best performers, access to a private island, and other things. Celebrities and models were paid to endorse the event on their social media which stirred the pot even more.
This all came crashing down due to a lack of planning – and the guests could only describe the experience as hell on earth. It was so bad that class-action lawsuits were filed, and traumas were experienced.
While it can be said that all businessmen fail at some point, this is probably the most controversial and highly-publicized flop in history, which tainted everyone’s reputation. As such, organizers like Ja Rule will always carry this fact like a badge.
Now that the rapper-actor-public figure Ja Rule has set his eyes on the NFT landscape, his social media outlets are full of speculation, his analytical points on the market and his own collection. It’s called ClubCards, which features animals with certain characteristics and clothing.
These are released in batches – and each batch carries with it some unique perks. Holders get free digital wearables, additional artwork, and Metaverse-exclusive items. Having a certain number of specific card types in your possession entitles you to a badge or honorary avatar, some things you can show off on your profile. It’s kind of a weird flex.
The roadmap so far is vague, discussing the importance of community and the hypebeast lifestyle. However, I highly doubt Ja Rule is planning an NFT rug pull to bring his name even further into the mud. We can trust that this project might be a good investment, but we can’t give any guarantees or speculative information into the future.
For now, though, it seems legit. 22-year-old college graduate Paul Hawron won a trip courtesy of the NFT. He and his girlfriend were flown out to New York to watch a Ja Rule concert and to meet the icon himself. The experience was overall great for them – definitely one to remember.
DYOR, and WAGMI!