Michael Jordan has jumped into the NFT world with HEIR, the first project of its namesake HEIR Inc. The goal of the project is to create a platform for athletes and other cultural influencers to discuss, keep in touch with their fanbases, and venture into digital assets.
If you’re curious about how this platform relates to NFTs, then here’s the explanation. 10,010 unique pieces will be minted on the Solana blockchain for a price of 2.3 SOL (around 221 USD) per piece. This will be like any other collection that has a date of public sale where buyers can mint their own pieces. The collection is named Six Rings after His Airness MJ’s championship wins during his NBA career.
Buying and holding a piece from the Six Rings collection will have you considered as a Founding Member of the HEIR platform as it goes live in Q2 of 2022. This gives the holder exclusive access to content such as interactions with their favorite athletes, personalized videos, and a never-before-seen look into the lives of their idols. This even includes Ask-Me-Anything portions between fans and the athletes they could only admire from their bedroom posters.
As of the moment, Jeffrey Jordan (son of Michael Jordan) is spearheading this NFT venture, alongside a team of experts such as Daniel George (NIKE, FIFA, Rakuten) and Jeron Smith (Nike, Sony). It would also be interesting to see how an HEIR subscription would translate into metaverse activities, whether it could be through special virtual gear and clothing.
For more information, you can look into the HEIR app website here. You’ll also find the link to the Discord server on there, which will give you a glimpse of the community following this project.